direct-to-consumer furniture
Finnish Furniture Startup KHOY Raises €2 Million to Take Its Vacuum-Packed Sofa-Bed Model Global
Helsinki-based KHOY Company has secured €2 million from a round led by Virta Equity, with Innovestor and angel investors participating. The direct-to-consumer company says vacuum compression can reduce delivery costs by as much as 95%. After reporting €4.3 million in 2025 revenue and generating more than 80% of sales through exports, KHOY plans to expand across Europe, Switzerland and the UK while accelerating its entry into the United States.
U.S. Furniture Market Projected to Reach US$336.73 Billion by 2035
A new Custom Market Insights report forecasts that the U.S. furniture market could reach US$336.73 billion by 2035. Bedroom furniture, wood products and residential demand currently lead, while storage furniture, plastic products and commercial applications are expected to grow faster.
European Upholstered Furniture Market Faces Price Pressure While Innovation Drives Long-Term Growth
The European upholstered furniture market is undergoing significant transformation. This report explores how product innovation, rising imports, AI, sustainability, modular furniture, direct-to-consumer strategies and changing consumer behaviour are reshaping one of the world’s most influential furniture sectors.
Building & Marketing a Furniture Startup in 2026: Strategies, Trends, and Funding Insights
With the global furniture market projected at $650+ billion by 2027, innovative startups are reshaping furniture retail. From modular and sustainable furniture to digital-first marketing and subscription models, discover how startups are turning design, logistics, and technology into growth opportunities.
