06 Aug, 2026
8 mins read

Google vs AI Search: How Furniture Buyers Will Discover Suppliers by 2035

Google built the Search Economy. Artificial Intelligence is building the Discovery Economy. This report explores how AI search, conversational commerce, Google AI Overview, ChatGPT, voice search, visual search and AI procurement will reshape supplier discovery and buyer behaviour in the global furniture industry by 2035.

10 mins read

Beyond Furniture: The Story of Vision, Reinvention, and Legacy

The remarkable journey of Decon Designs is more than a furniture business success story. It is a case study in vision, adaptation, and long-term thinking. Starting as a handicraft supplier serving souvenir shops throughout Malaysia, including major airport retailers, the company transformed itself into a leading outdoor furniture and lifestyle brand. This report explores how changing consumer behavior, early technology adoption, outdoor living trends, and a commitment to giving back to the industry ultimately inspired the creation of TFT and FISE.

4 mins read

Major UK Furniture Brand Enters Administration: Another Warning Sign for the Global Furniture Industry

The collapse of a major British furniture manufacturer signals deeper structural challenges across the furniture industry, from rising costs and weak retail demand to the urgent need for digital transformation.

4 mins read

The Death of Traditional Sourcing: Why Exhibitions, WhatsApp & Referrals Are No Longer Enough in 2026

The furniture industry is moving from relationship-based sourcing to search-based intelligence, where speed, visibility, and structured discovery define success.

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