28COE Core Values
The Furniture Industry’s Greatest Asset Is Not Wood, Steel, or Technology — It Is Values
In this CEO Voice article, Dr. Bilal Ahmad Bhat explores why values—not wood, steel, machinery, or technology—remain the most important asset in the global furniture industry and why culture will become the next competitive advantage.
The 28 Core Values Every Furniture Business Needs to Thrive in 2026 and Beyond
This TFT & FISE Leadership Intelligence Report explores the importance of the 28 Core Values and why integrity, leadership, sustainability, trust, innovation, and purpose are becoming critical competitive advantages in the global furniture industry ecosystem.
Dr. Bilal Ahmad Bhat — From Humble Beginnings to Global Impact
Dr. Bilal’s roots, however, remain deeply connected to his first business passion — furniture. Through Decon Designs and Qayana, he built his legacy in the furniture industry, combining craftsmanship with modern aesthetics to create timeless pieces that define elegance and comfort. His
