Russian Drone and Guided Bomb Attack Damages JYSK Furniture Store in Zaporizhzhia During Major Assault on City

ZAPORIZHZHIA, UKRAINE — In a dramatic escalation of military strikes on Ukraine’s eastern regions, Russian forces launched a drone and guided aerial bomb attack on a JYSK furniture retail store in the city of Zaporizhzhia on 2 January 2026. The assault caused extensive damage to the building structure, destroyed merchandise, and sparked fires — though, fortunately, no store employees were injured in the attack.

The attack on the Danish-founded retailer’s site — part of the global JYSK Group, which operates over 3,500 stores in 50 countries — occurred during one of the largest Russian drone attack waves on Zaporizhzhia since the beginning of the conflict. According to local reports, the roof of the furniture outlet was damaged and significant quantities of stock were destroyed or rendered unsalable.

Company Response and Future Plans

Executive Director of JYSK Ukraine, Yevhen Ivanytsia, confirmed the strike’s impact, noting that the store’s operations were temporarily halted while authorities and company teams evaluate the full extent of the damage. “We are currently assessing the extent of the damage and the time required to restore operations,” Ivanytsia stated, indicating that the retailer intends to *reopen the Zaporizhzhia location later this winter once repairs are completed.

The chain employs nearly 1,000 people across Ukraine, operating 112 stores in 38 cities, along with an online platform at jysk.ua. The Zaporizhzhia outlet had been an integral part of that network, serving both local residents and customers from surrounding areas before the attack.

Wider Conflict Context

The assault on the JYSK furniture store came as part of a broader Russian strike campaign on Zaporizhzhia during the night of 1–2 January, in which multiple drones were reported to have hit residential buildings, a shopping center, and civilian infrastructure, according to Ukraine’s Prime Minister Yuliia Svyrydenko.

This continued targeting of urban centers underscores the ongoing volatility in the region, even as international efforts to manage or de-escalate the conflict continue. Civilians and businesses alike remain at risk as the war enters its fourth year, with attacks ranging from infrastructure to commercial entities.

Impact on Retail and Civilian Confidence

Analysts warn that repeated assaults on retail and city infrastructure not only diminish economic activity but also erode civilian confidence and disrupt daily life. Attacks on non-military targets, such as a furniture outlet, highlight how broad-based the effects of the conflict have become — affecting industries far beyond traditional frontline zones.

Despite these challenges, JYSK Ukraine’s commitment to assessing damage and planning a return signals resilience among businesses operating within conflict-affected regions, further emphasizing the determination of Ukrainian enterprises and workers to continue commercial and social life amid adversity.