IKEA sales decline
IKEA Under Siege in the Global Furniture War with Amazon, Temu and Online Marketplaces
Once a near-unbeatable force in home goods, IKEA is confronting slowing growth, cost headwinds and a new landscape where consumers demand low prices, convenience and fast delivery. To respond, the Swedish giant is overhauling its strategy, expanding formats, and embracing digital and omnichannel retail as it fights to retain relevance in a marketplace dominated by digital giants like Amazon and Temu.