January Furniture Show 2026 Set to Make a Big Impact at NEC Birmingham

BIRMINGHAM, UK — The January Furniture Show 2026 is gearing up to open its doors at the National Exhibition Centre (NEC) in Birmingham from Sunday 18 January to Wednesday 21 January 2026, continuing its role as the UK’s only dedicated premium furniture and home interiors event in the first quarter of the year.

Running across four halls — Hall 1, Hall 2, Hall 3, and Hall 5 — the show has attracted widespread international interest from manufacturers, retailers, interior designers, importers, exporters, and industry professionals looking to source, explore trends, network and place early‑season orders.

A Launchpad for the Year Ahead

Recognised by the industry as a key calendar event, JFS 2026 will serve as the first major business and design showcase of the year — where new collections, emerging trends, and commercial strategies for furniture, home décor, upholstery, beds, lighting, and lifestyle products are unveiled.

With the previous year’s edition showing strong performance — including record rebooking levels and increased international participation — expectations are high for a larger, more globally connected event in 2026. Exhibitors and attendees alike look forward to engaging with the latest innovations, design directions, and trade opportunities.

Trendsetting Exhibitors & Product Launches

Among the major brands confirmed to launch new collections at JFS 2026 are globally recognised names such as Hooker Furnishings, Birlea, Loren Williams, Bluebone, World Furniture, Buoyant Upholstery, Sofa Source International, La‑Z‑Boy, Pick4U, Shire Beds and Whitemeadow. These launches span key product categories from upholstery and beds to cabinetry and living environments, offering buyers a first look at 2026 lines and trade‑only incentives.

This breadth of product introductions highlights JFS’s commercial importance, where retailers can not only identify fresh furniture lines but also secure show‑only pricing, incentives and early order opportunities — a strategic advantage for furnishing stores, designers, and wholesale partners.

Four Curated Halls of Discovery

The show’s layout is enhanced to support navigation and maximise discovery:

Hall 1: Premium Design — spotlighting high‑end design and luxury pieces.

Hall 2: Home, Garden & Lifestyle — core furniture sectors with lifestyle products.

Hall 3: Living, Dining & Cabinet — major categories of furniture essentials.

Hall 5: Upholstery & Beds — comfort‑led products and core textile solutions.

This structured presentation allows buyers and specifiers to focus their sourcing efficiently and aligns product segments with their specific commercial needs.

Education, Networking & Industry Insight

In addition to product sourcing, JFS 2026 offers a rich programme of content and networking designed to elevate industry knowledge and collaboration:

Retail Revealed LIVE: Practical sessions focused on retail strategy, consumer behaviour, technology adoption, sustainability and leadership.

Women in Furniture Network (WIFN): Speed mentoring, brunch events and curated networking to support leadership, careers and community discussion.

Botanical Garden Bar & VIP Lounge: Hospitality environments to foster informal and formal connection among industry professionals.

Excellence in Furniture Awards: An inaugural awards programme celebrating innovation, craftsmanship and leadership across the sector.

These elements reinforce JFS’s role not only as a trade exhibition but also as a knowledge exchange and networking hub for the global furniture community.

A Global Destination for Trade

With strong transport links — including direct access to Birmingham International Airport and Train Station — JFS attracts international visitors seeking to expand their sourcing and retail strategies in the UK and European markets. Discounted accommodation, visitor support and curated experiences make the show a destination event for trade professionals.

Buyers can explore more than 50,000 products exhibited by over 500 brands, compare quality and pricing, and connect with decision‑makers from retail, hospitality, contract and design sectors — strengthening partnerships and identifying commercial opportunities before the wider retail season begins.

Industry Perspectives

According to industry commentators, the January Furniture Show’s strategic timing at the beginning of the calendar year makes it invaluable for forecasting trends, affirming supply relationships and shaping buying strategies. Attendance by leading brands and increased international participation reflect the broader recovery and dynamism in global furniture markets.